Blog Library
Discover the insider secrets to maximizing the potential of HubSpot by asking the right questions...
10 minute read
Discover the insider secrets to maximizing the potential of HubSpot by asking the right questions...
12 minute read
Discover the key indicators that suggest it's time to outsource your HubSpot operations for optimal...
12 minute read
Imagine you're at the helm of a bustling, growth-oriented company.
10 minute read
Why Marketing and Sales Need to Stop Playing Tug-of-War Welcome to reality - where marketing and...
12 minute read
We're probably preaching to the choir here...
11 minute read
Navigate the complexities of transitioning your website from WordPress to HubSpot with ease and...
6 minute read
Assessing Your Current Website's Migration Readiness for HubSpot CMS Migrating your website to a...
11 minute read
Choosing the right customer relationship management (CRM) software is more than just a technical...
5 minute read
The stakes for capturing a user's attention on a landing page have never been higher.
4 minute read
15 minute read
In an era where consumers are bombarded with an endless stream of information, knowing how to write...
10 minute read
“Send cold emails to at least 100 new contacts per day…”
8 minute read
Business to business (B2B) copywriting plays a pivotal role in bridging the gap between...
11 minute read
In the fast-evolving world of digital marketing, understanding and prioritizing your sales leads...
10 minute read
How To Generate Better Qualified Leads Using The Marketing Backwards Framework If you're looking to...
28 minute read
In this guide, we discuss: What is SaaS Marketing? What is a SaaS Funnel? The Most Effective SaaS...
5 minute read
SEO, or Search Engine Optimization, affects your website's visibility in search engines such as...
3 minute read
The Dangers of Vanity Metrics We’ve all seen a truly fantastic-looking cake. Tiers of perfect...
10 minute read
An abbreviated version of this blog can be found posted on the HubSpot Developer Blog here. Here is...
7 minute read
Starting your marketing and sales strategy with a strong foundation is easier said than done....
13 minute read
An abbreviated version of this blog can be found posted on the HubSpot Developer Blog here. Here is...
4 minute read
People often think about site navigation and architecture when discussing sitemaps and all the...
10 minute read
To help you get inspired and see what's possible, here are some great landing page examples from...
3 minute read
A great website gets traffic, converts leads, and gets visitors to do what you want them to. But...
4 minute read
So many business owners and marketers make the same mistake that costs them big.
5 minute read
The Canopy Coverage, dishing out the latest trends in the market that you need to be aware of....
16 minute read
As a marketer, you may have heard the term "landing page" before. But what exactly is a landing...
8 minute read
Online shopping has been popular in the B2C market for over a decade. While eCommerce has been...
11 minute read
B2B e-commerce is growing rapidly as more B2B customers are looking for supplies online. E-commerce...
8 minute read
What Kate Bush Can Teach Us About Repurposing Content Season four of Stranger Things is upon us,...
4 minute read
If you’re like us, you are always looking for more ways to boost traffic to your website. Everyone...
6 minute read
There are three big things that you can do today to increase your conversion rate without spending...
8 minute read
Big news coming out of HubSpot: HubSpot released FREE CMS tools for CMS Hub. There are many...
6 minute read
One question we hear a lot is about SEO and content creation: "How much content do I need to put...
7 minute read
A lot of things go into creating online conversions that are sustainable over time. To begin with,...
9 minute read
Whether you’re evaluating a new website platform today or it’s something you're planning for in the...
6 minute read
The whole point of online marketing is conversions. Getting a sale is the ultimate conversion...
4 minute read
One of the hardest parts of building a strong marketing strategy is regularly and consistently...
4 minute read
One of the hardest parts of building a strong marketing strategy is regularly and consistently...
7 minute read
Brand awareness is one of the most important aspects of a marketer's job.
5 minute read
There are countless things you can automate whenever someone fills out a form on your website,...
3 minute read
Fun fact: When I started writing this blog article, I realized it was Web Canopy Studio's 12-year...
4 minute read
The majority of content found on a website is generally focused on the company's product or...
4 minute read
Most marketers track numerous performance metrics on their websites, compiling visual...
6 minute read
Booking demos and sales calls are one of the most difficult things companies do. We're asked by our...
5 minute read
For most businesses, the most visited page on your website is your company's homepage. However,...
11 minute read
One of the biggest questions we get asked all the time by clients, prospects, fellow agency owners,...
3 minute read
You have tried numerous ways to help the team increase their sales, but it’s just not working. ...
5 minute read
How do people close those deals?
3 minute read
Do you often get to the end of the day and can’t pinpoint what exactly you got done that day?
3 minute read
In today's competitive marketplace, sales directors are constantly looking for new ways to generate...
1 minute read
2020 was a banner year for us at Web Canopy Studio. We had our largest growth ever. We won 4 Impact...
11 minute read
The software space is noisy. It seems like every week there's some new technology that has...
3 minute read
As a marketer, you’ve probably heard the word “flywheel” a lot. It gets thrown around quite a bit...
13 minute read
Below is an interview between Sam and John from Web Canopy Studio, discussing the New HubSpot CMS...
13 minute read
As SaaS marketers and entrepreneurs, we need to understand that talking about our product or...
7 minute read
We are in the midst of a really crazy time with COVID-19 and its impact on the world. Our company...
7 minute read
Most of the people that we talk with day in and day out are VPs of marketing, marketing directors,...
8 minute read
2020 is going to be a big year to make or break your website. Conversion rates across the board are...
2 minute read
Great work! You’ve got your marketing plan implemented with social media rolling, awesome site...
3 minute read
Getting Started With video content We know that adding video to your content strategy seems like it...
2 minute read
2 minute read
9 minute read
Should you invest in HubSpot? We have talked to hundreds of businesses who are on the fence about...
17 minute read
Much has changed in the world of architecture when it comes to bringing in new business, and much...
3 minute read
2 minute read
Depending on how long your company has been around, you more than likely have had to deal with a...
2 minute read
It should be no surprise that having a poorly built website with low performing content will keep...
2 minute read
Surveys and polls are very useful when you’re looking at collecting data from large groups of...
3 minute read
One of the most daunting tasks of any sales and marketing team is the idea of creating fresh,...
3 minute read
We’re heading back to the heat maps we set up a while back and are ready to see what kind of info...
3 minute read
When you think about the idea of trying to sell someone on a long term retainer or some 6 figure...
2 minute read
SEO has such a sleazy connotation today.
3 minute read
Points based pricing and bucket pricing are the easiest pricing models to build for a digital...
2 minute read
Identifying the core components of inbound marketing is the first step in breaking down such a big...
3 minute read
Marketing Basics Marketing is often thought of as the way to generate a "buzz" about your brand or...
3 minute read
Thanks to everyone who joined us for our Webinar "The 3 Biggest Ways You're F*ing Up Your Sales...
2 minute read
Service Hub is officially here! What up!
2 minute read
Ecommerce marketing was just given a swift kick in the boot.
2 minute read
Larry Page didn’t bring the idea of iterative design to Google, but when he took over as CEO in...
2 minute read
Congratulations! You have officially completed the Foundry with the experts at Web Canopy Studio....
5 minute read
Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who...
6 minute read
3 minute read
Sales and marketing aren’t mutually exclusive. Rather, in a successful business, one can’t exist...
5 minute read
Traditional means of generating new business has been a major pain in the ass for companies trying...
6 minute read
Successfully growing any biz is challenging. Growing a Software as a Service, or SaaS, company is...
2 minute read
In this blog, we will answer:
3 minute read
If you’re going to do just one thing for social reach in marketing your SaaS right now, it...
2 minute read
What's the difference between sales and marketing?
4 minute read
Most of how we've learned to market and win clients is based on the notion of stealing customer...
3 minute read
Sales and marketing alignment is vital for organizational success, and not just for boosting...
6 minute read
With competition at an all-time high, making content personal and helpful is the key to creating a...
2 minute read
Marketers have their fair share of problems, but using old marketing tactics won't work with new...
3 minute read
As the old saying goes, “If you consistently aim at nothing, you will hit it every time.”
4 minute read
Successfully aligning the sales and marketing teams within a company is a practice as old as the...
4 minute read
Depending on who you ask, Elon Musk is famous for any one of his successful business ventures:...
7 minute read
In this blog we're going to show you:
3 minute read
3 minute read
This is by far one of the biggest questions among SaaS companies today. Let’s run through the...
2 minute read
In this blog we will answer: -How do I define success for my next inbound campaign?
3 minute read
When you first dig into HubSpot and start building campaigns, the sense of power you get is...
1 minute read
4 minute read
Inbound marketing essentially boils down to the practice of using your website and online presence...
3 minute read
Finding success with an app means creating a user experience people will not just enjoy, but choose...
3 minute read
In this article, we’ll answer the following questions:
7 minute read
5 minute read
Fair warning, my dear friends: This is a longer blog post. The reason? We are explaining how we've...
3 minute read
We’re not going to pretend like we’re Snapchat experts. That being said, I would be even more leery...
3 minute read
3 minute read
4 minute read
2 minute read
3 minute read
3 minute read
2 minute read
2 minute read
2 minute read
3 minute read
