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Ecommerce marketing management with Shopify and HubSpot

Posted by John Aikin
on May 17, 2018

Ecommerce marketing was just given a swift kick in the boot.

Brands who use Shopify to manage their online storefronts can now sync directly to HubSpot for online marketing.

Likewise, brands who are using HubSpot and need to differentiate into the world of online selling can now cross the overwhelming hurdle of creating an online shop.

It’s a win-win situation, and we’re all jumping for joy about the new native HubSpot and Shopify integration.

Want to know how and why this is transformative for online businesses using Shopify and Hubspot? Well, you’re in the right place. We’ve got the answers for you that will help you align your online marketing strategy with this awesome new connection.

Online shopping in the United States increased 13.8% in 2015. Brands have been investing more of their marketing budget towards online outlets like social media, digital and media marketing, and ecommerce business to maximize sales.

In case you aren’t familiar with Shopify, it is the leading ecommerce platform for businesses who want to sell online. They make it easy to build an online store, get paid quickly and securely, and do business on mobile.

Ecommerce platforms like Shopify are a great way to own your brand’s sales and customize the experience for customers.

Before this integration, ecommerce marketing managers were having a difficult time getting some critical information that wasn’t being captured during the purchasing process. This new integration now allows for your company to develop qualitative information about your consumer, and ultimately create more strategic marketing plans.

The new HubSpot built integration allows shared customers to seamlessly integrate Shopify and its data (customers, orders, and products) into HubSpot. It enables new automation, reporting, customer upsell, and other sales and marketing tactics ecommerce customers want.

“In an era when almost every business sells something on its website, Shopify has been invaluable to work with. With this new integration, we're taking that relationship to the next level," said Brad Coffey, Chief Strategy Officer at HubSpot. "The combined power of Shopify and HubSpot gives our shared customers the tools they need to build much more sophisticated ecommerce marketing strategies."

Here is some of the cool stuff this integration does:

Seamless online store integration:

You can turn customers into contacts, orders into deals, and a new object products will be available

Marketing automation for ecommerce:

With HubSpot you can use your ecommerce data such as deal stages, or purchase pattern as signals to trigger workflows. Workflows are powerful automated email marketing campaigns that personalize communications and increase conversion rates. They can be used to perform ecommerce marketing efforts like, abandoned cart nurturing, order process, new customer welcome, re-engagement, and more.

Email for Ecommerce:

Ecommerce marketers using HubSpot and Shopify will have access to transactional email, automation to deliver them, and templates to build them.

Track products and orders:

You’ll be able to bring orders into HubSpot as deals. Each deal will have associated line items that reference individual products. This lets you organize and analyze purchasing patterns, customer LTV, campaign ROI, other reporting features. It also makes it easy to build lists and segment. This can also allow for more targeted sales and email marketing.

Custom list segmentation:

Build lists and segments based on ecommerce signals such as products and categories, deal stages, deal amounts, purchasing patterns, and more.

You ready to make the most of this integration? Well, what are you waiting for? Go get’em you ecommerce tiger you.

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