--- title: Growth Driven Design | Web Canopy Studio description: Harness growth driven design to develop your website over time based on actual analytics from user interaction with your site. --- [![wcs-umbrella-icon-white.png](https://www.webcanopystudio.com/hs-fs/hubfs/2018_WCS/Logo/wcs-umbrella-icon-white.png?width=1200&height=1200&name=wcs-umbrella-icon-white.png "wcs-umbrella-icon-white.png")](https://www.webcanopystudio.com/) ## Your Website Exists To Convert Visitors Into Customers. People aren't coming to your website to learn more about you. They are looking to see if you have the solution to their problem. #### Out With The Old... Websites don't convert when they are treated like online brochures filled with information. ![](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/website-screen-right.jpg) ![](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/website-screen-left.jpg) #### ..In With The New To make your website convert, we build websites around the wants, interests, and needs of your visitors. ### Website Use Has Completely Shifted In The last Few Years No longer do prospects who visit a company's site want to read about what awards they've won, how long they've been in business, or how great the company claims to be, with no real way for the visitor to engage with them. Unfortunately, this is how the majority of organizations showcase their business online. ## Your Website Should... [![make life easier for your visitors with growth-driven website design](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/making-life-easier.svg "make life easier for your visitors with growth-driven website design") Make Life Easier ](https://www.webcanopystudio.com/websites#make-life-easier) [![design a website based on growth that your visitors can easily navigate](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/easy-to-navigate.svg "design a website based on growth that your visitors can easily navigate") Navigate Easily ](https://www.webcanopystudio.com/websites#navigate-easily) [![your growth driven website should answer your visitors questions right away](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/answering-questions.svg "your growth driven website should answer your visitors questions right away") Answer Questions ](https://www.webcanopystudio.com/websites#answer-questions) [![Optimize your website based on keywords and design it as it grows](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/seo-and-keyword.svg "Optimize your website based on keywords and design it as it grows") Focus On Keyword Optimization ](https://www.webcanopystudio.com/websites#keyword-optimization) [![Engage the user in your website](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/designed-for-the-user.svg "Engage the user in your website") Engage The User ](https://www.webcanopystudio.com/websites#designed-for-the-user) [![Choose a powerful platform for your website's growth driven development](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/powerful-platform.svg "Choose a powerful platform for your website's growth driven development") Live On A Powerful Platform ](https://www.webcanopystudio.com/websites#powerful-platform) [![Always have a way to convert your audience on your growth-driven website](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/convert-audience.svg "Always have a way to convert your audience on your growth-driven website") Convert Your Audience ](https://www.webcanopystudio.com/websites#convert-audience) ## Make Life Easier Get on the level of your visitors right away by calling out the problem that your product or service solves. This will help your target audience immediately relate to you, and it will weed out those that are not prospects which increases the value of each visitor. ![solution-card-problem-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/solution-card-problem-avenir.svg "solution-card-problem-avenir")![solution-card-solution-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/solution-card-solution-avenir.svg "solution-card-solution-avenir")![solution-card-problem-avenir2](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/solution-card-problem-avenir2.svg "solution-card-problem-avenir2")![solution-card-solution-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/solution-card-solution-avenir.svg "solution-card-solution-avenir") ## Navigate Easily Each page on your website should have a specific strategy and purpose. Your website should have a seamless flow, allowing you to easily guide your visitors so they don't stumble around or get confused on their own. Don't let them get lost in a mess of dropdowns and submenus. Use growth driven design to identify what pages your visitors want to see, so you don't waste your time developing extraneous pages. ## Answer Questions Today, the world moves extremely fast. The interest level of filtering through pages of information to find out if a company or product is a good fit is waning quickly. If you don't answer the right kind of questions when someone visits your website, you will be turning away a number of potential clients. ![chat-bubble-1-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/chat-bubble-1-avenir.svg "chat-bubble-1-avenir") ![chat-bubble-2-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/chat-bubble-2-avenir.svg "chat-bubble-2-avenir") ![chat-bubble-3-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/chat-bubble-3-avenir.svg "chat-bubble-3-avenir") ![chat-bubble-4-avenir](https://www.webcanopystudio.com/hubfs/2018_WCS/Images/chat-bubble-4-avenir.svg "chat-bubble-4-avenir") ![Thumbs2](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/Thumbs2.svg "Thumbs2") ## Focus On Keyword Optimization As it turns out, the best way to be show up in search results through proper SEO is to focus on how your prospective clients want to interact online, and creating educational and authoritative content that solves their problems. With a touch of on-page SEO optimizing each page for a single use, you will see tremendous results. ![](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/inbound-icons/List_Items_3.svg)![](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/inbound-icons/Your_Site_Search.svg)![](https://www.webcanopystudio.com/hs-fs/hubfs/2016_WCS/build/Images/inbound-icons/BRTky.jpg?width=300&height=226&name=BRTky.jpg "BRTky.jpg") ## Engage The User If your website isn't focused on UX (User Experience), it is bound to fail. UX is more than just design; it is knowing your customer and improving their satisfaction through utility, ease of use, and interaction with your product and website. Through the use of growth driven design, you can analyze exactly how your user is interacting with your website and design it accordingly. ![](https://www.webcanopystudio.com/hs-fs/hubfs/2016_WCS/build/Images/website-icons/user-technology.png?width=300&height=300&name=user-technology.png "user-technology.png")![](https://www.webcanopystudio.com/hs-fs/hubfs/2016_WCS/build/Images/website-icons/user-needs.png?width=300&height=300&name=user-needs.png "user-needs.png")![](https://www.webcanopystudio.com/hs-fs/hubfs/2016_WCS/build/Images/website-icons/user-goals.png?width=300&height=300&name=user-goals.png "user-goals.png")![](https://www.webcanopystudio.com/hs-fs/hubfs/2016_WCS/build/Images/website-icons/user-UX.png?width=50&height=43&name=user-UX.png "user-UX.png") ## Live On A Powerful Platform The smallest issues with your website can easily cause a loss in traffic or customer conversion. Also, using a faulty open-source platform like the popular blogging/CMS options today comes with extreme security risks, compatibility issues with plugins and software versions, and more headaches than developers are willing to admit. Luckily, we use HubSpot - one of the most powerful, secure, and easy to edit platforms out there :) ![](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/hub-sprocket.svg "hub-sprocket.svg") ## Convert Your Audience To build an audience, you need to create great content and nurture your visitors through channels that allow them to opt in and interact with you. It’s time to stop relying on fleeting sources of web traffic and start actively engaging your audience. When your visitors reach your site, you must get on their level and continually solve their problem. ![](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/convert-bubbles.svg) ![](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/website-icons/convert-faces.svg) ## Website Resources   --- ### Title of Section #### About Give your elevator pitch here. If you only had 30 seconds to tell someone what problems your company solves, what would you say?   [![Try It Now](https://no-cache.hubspot.com/cta/default/395201/45255698-7b56-4af2-9d35-4017e7e56b83.png)](https://cta-redirect.hubspot.com/cta/redirect/395201/45255698-7b56-4af2-9d35-4017e7e56b83) #### About Give your elevator pitch here. If you only had 30 seconds to tell someone what problems your company solves, what would you say?   [![Try It Now](https://no-cache.hubspot.com/cta/default/395201/45255698-7b56-4af2-9d35-4017e7e56b83.png)](https://cta-redirect.hubspot.com/cta/redirect/395201/45255698-7b56-4af2-9d35-4017e7e56b83) #### About Give your elevator pitch here. If you only had 30 seconds to tell someone what problems your company solves, what would you say?   [![Try It Now](https://no-cache.hubspot.com/cta/default/395201/45255698-7b56-4af2-9d35-4017e7e56b83.png)](https://cta-redirect.hubspot.com/cta/redirect/395201/45255698-7b56-4af2-9d35-4017e7e56b83) ### You Need To Show Fast Growth. ### We Make It Happen.   [![Let's Talk](https://no-cache.hubspot.com/cta/default/395201/9fc577e6-d1de-4c53-b5c6-4909888c1156.png)](https://cta-redirect.hubspot.com/cta/redirect/395201/9fc577e6-d1de-4c53-b5c6-4909888c1156) [![Web Canopy Studio](https://www.webcanopystudio.com/hubfs/2016_WCS/build/Images/WCS-logo.svg "Web Canopy Studio")](https://www.webcanopystudio.com/) [Privacy Policy](https://www.webcanopystudio.com/privacy) [   Contact](https://go.webcanopystudio.com/lets-talk-today)    [Blog](https://www.webcanopystudio.com/blog-index)