No longer do prospects who visit a company's site want to read about what awards they've won, how long they've been in business, or how great the company claims to be, with no real way for the visitor to engage with them.
Unfortunately, this is how the majority of organizations showcase their business online.
Get on the level of your visitors right away by calling out the problem that your product or service solves. This will help your target audience immediately relate to you, and it will weed out those that are not prospects which increases the value of each visitor.
Today, the world moves extremely fast. The interest level of filtering through pages of information to find out if a company or product is a good fit is waning quickly. If you don't answer the right kind of questions when someone visits your website, you will be turning away a number of potential clients.
As it turns out, the best way to be show up in search results through proper SEO is to focus on how your prospective clients want to interact online, and creating educational and authoritative content that solves their problems. With a touch of on-page SEO optimizing each page for a single use, you will see tremendous results.
If your website isn't focused on UX (User Experience), it is bound to fail. UX is more than just design; it is knowing your customer and improving their satisfaction through utility, ease of use, and interaction with your product and website. Through the use of growth driven design, you can analyze exactly how your user is interacting with your website and design it accordingly.
The smallest issues with your website can easily cause a loss in traffic or customer conversion. Also, using a faulty open-source platform like the popular blogging/CMS options today comes with extreme security risks, compatibility issues with plugins and software versions, and more headaches than developers are willing to admit. Luckily, we use HubSpot - one of the most powerful, secure, and easy to edit platforms out there :)
To build an audience, you need to create great content and nurture your visitors through channels that allow them to opt in and interact with you. It’s time to stop relying on fleeting sources of web traffic and start actively engaging your audience. When your visitors reach your site, you must get on their level and continually solve their problem.