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Why Growth Driven Design Is A Step In The Right Direction

Posted by John Aikin
on June 8, 2015


“You're off to Great Places! Today is your day! Your mountain is waiting, So... get on your way!”- Dr. Seuss

Everyone usually has a daily plan they follow. You wake up, grab a coffee, go to work, meet a client, etc. You make out business plans for growth of sales and clients for every month and year.

Do you have the same plan for the growth of your website? When was the last time you updated your site to meet the demands of your client?

There has been a recent shift in the realms of marketing and website creation. No longer do prospects and potential buyers who visit a company's website want to read about how great that company claims to be.

Clients don’t care what achievements you've made, or how many years of experience you have in a specific industry.

When you only talk about your business and your background, your website becomes a company brochure, and not what the true purpose of what a website should be.

To make your website work for you and play a large part in your business, your website should focus on showing, not just telling, prospects how you solve their problems and their pain points.

Likewise, it should be describing how you make their life easier. Your site should be formatted to the needs of your clients and buyer personas.

This is the process of growth driven design.

Why should you focus on a Growth Driven Design?

With a GDD you can better focus on the problems your potential clients have, and how you solve them. You can follow measurable metrics, and see how visitors use your site and design around it.

Through research you can find the way your buyer persona’s make decisions and with this in mind we can identify which questions and themes your site should be structured around.

Related Post: How We Found Growth Driven Design

Why should you take this step?

With GDD, you’ll be able to see the highest ROI over the longest period of time, and use the data and analytics gathered to make educated decisions about how to move forward at all times.

If you want to see this type of growth, GDD is a perfect step for to grow your business.

Through careful planning and development, you’ll see a higher turnout of visitors and clients, and be following a new trend that your competitors may not know about.


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