In the competitive and crowded day spa industry, marketing can either make or break your business. Salon and spa industries fluctuate from season to season and a good marketing strategy can help you make more during the good times and get through the down times. There are simple day spa marketing ideas that will help your customers locate you and keep asking for more of your services.
Website Optimization
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| Image by Flickr user Karl Cossio |
This is achieved through content creation and adding more pictures of your website. On a daily basis, confirm that your fresh day spa business is listed on the spa directory. This ensures that it appears on Yahoo, Bing and Google searches. The listings are free so take advantage of this marketing idea. Additionally, encourage your customers to visit your pages and give their email information. In return give them discounts on the services they get from your spa. With their contacts, it will be easier to send them notices of promotions and newsletters.
Blogging is an important day spa marketing idea that will help drive traffic to your site. Starting your blog will not require a large investment however, it requires time and dedication. It will open doors and generate interest for your spa. In addition, it is able to provide a forum where you can discuss your industry and products. You will be able to engage with the clients directly and readers can ask or leave comments. Search engine optimization is important as more content means more hits when potential clients begin a web search of the best spas in the market.
Social Media
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| Image by Flickr user Pan Pacific |
Sites in social media are a great way to get your business off the ground. Create a Twitter account and Facebook page for your spa. Add several posts daily and encourage customers to like your page. Your webpage is not changed daily; therefore you can use your Facebook page to make daily posts and promote new services and products. Ensure the posts are informative by posting useful information like techniques of relaxation, tips and tricks for a beautiful body. All this information can be based on what is online or what you and your staff use.
On the other hand you can use your Twitter account to get involved with potential clients and business communities. Do not be shy to praise your spa and give exclusive offers to your followers. With your e-newsletter, you will be able to create a following that you can directly target with promotions and campaigns
Client Reconnection
Relationship building with your clients is the cheapest and smartest marketing idea and it will not cost you much to retain the customers you have. However, getting new ones can be a costly affair. Therefore, identify the clients that had visited your spa in the past 6 months and create an email campaign and offer them incentives such as discounts so that they can make bookings. Direct emails are a great day spa marketing idea that will lure your clients back. Ensure that all the emails are personalized with the name of the client and the time they last visited your.
Gift certificates are a great way of bringing more business to your spa. You can promote these certificates using your current clients by offering them gifts when they purchase a targeted number of gift certificates.
The customer loyalty card is another great day spa marketing idea that helps you reconnect with your existing clients. With these cards your clients will be rewarded with discounts or privileges whenever they come to your spa.
