{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

by John Aikin on December 23, 2015

Meet Your Goals With Growth Driven Design


You are halfway through the year, but are you set to meet your 2015 goals? Profit and revenue might be important, but they aren't the only factors to consider when determining goals. You should also take rates of conversion and leads into account. This excerpt explains why.

CONVERTING LEADS

Potential clients do not spontaneously materialize; you have to actively draw them to you.

Not every visitor will be ready to engage the moment they visit your site, and not every lead will be ready to sign on right away.

However, you do not want to see an increase in visitors if they do not have the potential to become qualified leads.

I understand that these numbers might seem a little daunting, but that’s where a strong growth driven design website and relevant content come to play.

GROWTH DRIVEN DESIGN AND CONTENT

Looking at your conversion strategy from a content and social standpoint is extremely important.  However, leaving out your overall website strategy is going to harm you in the long run.

To see how Growth Driven Design fits into all of this, read the entire article here

This Is Your CTA Field


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Four Week Marketing Overhaul

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John Aikin

John is a partner with Web Canopy Studio, a website development and inbound marketing firm in Richmond, IN. Since 2010, John has helped businesses in the midwest engage their clients and consumers in more effective and elaborate ways to spark business growth. John has taught website development and marketing tasks for Purdue University, has been hired to redevelop graphic teams for planning firms across Indiana, Ohio, Pennsylvania, and Kentucky, and is currently focusing efforts in content generation and client retention for Web Canopy Studio’s retainer based customers.