{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

by John Aikin on December 23, 2015

Growth Driven Design And How It Is Beneficial


Growth Driven Design is a relatively new concept and among the best we've experienced. Here is an exceprt of why we believe GDD should be a normal approach for website development worldwide.

WHY SHOULD YOU FOCUS ON A GROWTH DRIVEN DESIGN?

With a GDD you can better focus on the problems your potential clients have, and how you solve them. You can follow measurable metrics, and see how visitors use your site and design around it.

Through research you can find the way your buyer persona’s make decisions andwith this in mind we can identify which questions and themes your site should be structured around.

WHY SHOULD YOU TAKE THIS STEP?

With GDD, you’ll be able to see the highest ROI over the longest period of time, and use the data and analytics gathered to make educated decisions about how to move forward at all times.

If you want to see this type of growth, GDD is a perfect step for to grow your business.

Through careful planning and development, you’ll see a higher turnout of visitors and clients, and be following a new trend that your competitors may not know about.

To find out more about Growth Driven Design and how it can help you, read the whole article here

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John Aikin

John is a partner with Web Canopy Studio, a website development and inbound marketing firm in Richmond, IN. Since 2010, John has helped businesses in the midwest engage their clients and consumers in more effective and elaborate ways to spark business growth. John has taught website development and marketing tasks for Purdue University, has been hired to redevelop graphic teams for planning firms across Indiana, Ohio, Pennsylvania, and Kentucky, and is currently focusing efforts in content generation and client retention for Web Canopy Studio’s retainer based customers.