You are halfway through the year, but are you set to meet your 2015 goals? Profit and revenue might be important, but they aren't the only factors to consider when determining goals. You should also take rates of conversion and leads into account. This excerpt explains why.
Potential clients do not spontaneously materialize; you have to actively draw them to you.
Not every visitor will be ready to engage the moment they visit your site, and not every lead will be ready to sign on right away.
However, you do not want to see an increase in visitors if they do not have the potential to become qualified leads.
I understand that these numbers might seem a little daunting, but that’s where a strong growth driven design website and relevant content come to play.
GROWTH DRIVEN DESIGN AND CONTENT
Looking at your conversion strategy from a content and social standpoint is extremely important. However, leaving out your overall website strategy is going to harm you in the long run.
To see how Growth Driven Design fits into all of this, read the entire article here