{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Outbound Marketing And Why It Is Obsolete

by John Aikin on September 1, 2015

Inbound Marketing is a method of reaching new leads that actually fits this millenium. The old ways of marketing, such as TV/radio ads and billboards, are no longer a lucrative form of developing leads. This excerpt explains why.

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THE LOGICAL END OF OUTBOUND (INTERRUPTIVE) MARKETING

As technology moves faster it's become both easier and harder to connect with potential customers. We have a product or service we know they will find valuable, but finding the best way to let them know has become more complex. I want to talk a bit about the usual way of marketing versus what I think is a better way: inbound vs. outbound marketing. 

Most of how we've learned to market and win clients is based on the notion of stealing customer attention from something else, of getting in their way, or getting them to focus on our message long enough to cause them to do something. We know how to educate, address fears or desires, or tap into pre-existing needs. But at its core it's still about making people shift their attention away from something theyare interested in to focus on our message. Music stops playing on the radio, football games take time-outs, entire pages of newspapers carry no news, and highway scenery gets replaced with big squares of (hopefully) compelling information. We do all this, and more, so that we can interrupt potential customers and tell them something we think is important.

ALONG COMES THE INTERNET

Access to exponentially more people meansmore eyes to get in front of and potentially more sales opportunities. But this boon is coming to an end as we're seeing the creation of technologies - in all parts of our lives - to get around these interruptions:

  • We pay the extra $1.99 for an ad-free app.
  • We use a newsreader to get our news stories without having to worry about print or online advertising. 
  • We rigorously work and rework our Facebook feed to better ignore ads and promoted posts.
  • We pay for streaming television, or at least use our DVRs, to avoid commercials.
  • We pay for streaming radio, or torrent all our music, so we don't have to listen to... what? Ads.

Are you seeing a theme here? For all the time spent online - regardless of device - it seems we're working harder to find ways to narrow our input and content, and we often seem to start with outbound advertisements.

To discover more about the end of outbound marketing, check out the full article

Topics: outbound marketing marketing

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