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Our Experience With Growth Driven Design

by John Aikin on September 1, 2015

As an entrepreneur, I am constantly trying to find new ways to grow my business. This one completely confounded me. This is what went through my head when I encountered the idea of Growth Driven Design.


I Was Thinking About Business One Day

There are few times in my professional career where I’ve sat back and literally been blown away in a presentation by what I was reading or what I was hearing.

Sometimes, these moments happen and I’m in awe of what I’m seeing my colleagues or my friends doing with their own businesses.

Admittedly, then I get a little pissed because I’m thinking to myself, “dammit John, you really should have thought of that; what the hell is wrong with you, yadda yadda.”

I guess that’s kind of the curse of an entrepreneur - trying to stay one step ahead of the game, but really feeling like you’re missing out when someone else has a splendid concept they are backing and you had no part in it. Sad face.

I had one of those moments when I was digging through different trends in website development not too long ago, and I was trying to see if there was a different way we could position our agency with the premise of inbound marketing in mind.

We don’t share this with a lot of our prospects (so consider this the inside scoop if you happen to stumble across this blog post), but often times the inbound marketing services we offer sound like a wonderful idea for many of our prospects... However they just aren’t there yet or ready to pull the trigger.

Sometimes they need quite a bit of nurturing, or training, or educating before they are interested in looking into what this can do for their business.

Sometimes it’s strictly based off of cash flow. Most of the time they know it takes money to make money - but if there’s no money available you don’t have much of an option.

And that’s totally okay.

However, as a business owner and a marketing professional, I can’t help but feel like we are letting these prospects down that come in and out of our funnel.


Call it a stroke of luck or a case of being in the right place at the right time - I really don’t care. But I fell into the concept of Growth Driven Design right out of left field, and our agency changed instantly.

We had started to think through the ideas of how we can move from a “project based” website design strategy into something that was more tied to inbound results that can be immensely measured and analyzed, proving that the efforts you (or an agency) are performing on your website are driving traffic and generating a qualified network of leads. Obviously, marketing and website design are very closely tied together; however, there is traditionally a large rift between the two.

We came up with a package that would allow us to start utilizing website design in a small retainer-based system, while looking into some of the core concepts of the inbound process.

The idea was to offer a package that was built around a small, short-period retainer to get the ball rolling for our clients.

As we began the development process and the fact-finding stage of this system, we discovered very quickly that this system, almost exactly, was just starting to be promoted by none other than our favorite partner, HubSpot.

Oh HubSpot. How I love you. You changed our life and our agency with the concept of inbound marketing a few years ago.

And now, through smart usage of website design and development - and the fact that we are indeed partners and share resources - together, we are tackling this new approach to site development.

Well… Us, and a handful of other agencies who are also partnering up and drinking this new kool-aid.

What I didn’t realize was that this system we were developing already had a name and a handy-dandy hashtag tied to it (#facepalmfornothashtaggingfirst).

If you are interested in learning more, read the whole article here

Topics: Web Design