Growth Driven Design And Our Business

Posted by John Aikin on Dec 7, 2015 4:26:03 PM

In HubSpot, growth driven design

This excerpt further explains the details of Growth Driven Design and how it works. Take a look.


We discovered there were not only a few other people pushing this concept, but they too were kind of lost still, in their own way, about how this new movement in web design was going to evolve over time.

It’s almost like a new trend is on the verge of booming and breaking through the world of internet focused businesses, and we are blessed to be in the right place at the right time.


It’s my firm belief that this concept is going to wash away the idea of project-based websites in the next 3 years.

Companies who evaluate GDD versus project-based websites are almost exclusively choosing these retainers.

This is because it takes the mess of traditional website design projects:

  • oops, we went over budget (Design firm is pissed)

  • oops, it’s taking too long to get this done (Client is pissed)

  • oops, something goofy happened in launch and we need to ask for more fee (Everyone is pissed)

...and cleans it up all nice and shiny, and throws those issues out the window.


This is because it allows for a company to have an amazing, ever-fluid, ever-growing website built almost instantaneously. Over the next few weeks and months, the site is phased in - but not in a traditional phasing method.

Traditionally, phasing in a website consisted of one of two things: totally random choices for why widgets x, y, and z were included in phase 2, or an educated guess because that’s what the “bosses” decided was necessary.

With the Growth format in place, we listen to what the website tells us so we can make educated and analytical decisions about what happens on versions 3, 4 or 5.

We watch heat maps and we review how visitors are engaging with the content and the site structure.

We also focus a great deal on what kind of content is built into the infrastructure, so we know how CTAs and offers are performing.

With GDD, the client sees the highest ROI over the longest period of time and is able to use the data and analytics gathered to make educated decisions about how to move forward at all times.


With the internet always in a state of fluctuation, we as marketers have to keep our company’s profile online fluid. This is predominantly true for website development.  

Changing your website often is extremely key.

Changing your website to react to how your visitors are using the site is GENIUS.

Start thinking about how this system might apply to your business, and how you might be able to start moving things forward in your industry.

Are you interested in how we came to this decision? Read the entire article here