You have been looking into new marketing tactics to increase your client base.
The persona of your target market has been identified, yet you do not understand why your marketing strategy has not delivered the ROI you had hoped for.
Inbound marketing is the latest buzz, and suddenly you realize why you have not been able to attract more clients.
Related Post: Inbound vs outbound marketing: the end of interruptive marketing
If you are still using outbound marketing, you are not utilizing your marketing dollars correctly and need to restructure your marketing strategy.
Inbound will improve your return on investment (ROI) and increase your profit margins.
So, in the spirit of all this cold weather we've been having, here are the cold hard truths of inbound marketing.“Before you create any more “great content,” figure out how you are going to market it first.”
~Joe Pulizzi & Newt Barret Authors of Get Content Get Customers
12 Inbound Marketing Stats That Will Change Your Marketing Strategy
- 71% - 89% of purchases start with Google search.
- 75% of users never scroll past the first page of search results.
- In 2014, 45% of marketers reported inbound as their primary lead source, as opposed to 22% reporting outbound.
- Inbound marketing, on average, costs 62% less per lead than outbound marketing
- Nearly 85% of marketers believe content marketing and inbound marketing are related.
- Prioritizing blogging will make you 13x more likely to drive positive ROI.
- 46% of people read blogs more than once daily.
- 83% of marketers indicate that social media is important for their business.
- 77% of B2C companies and 43% of B2B companies have gained customers through Facebook. (HubSpot)
- 79% of U.S. Twitter users are more likely to recommend brands they follow, and 67% of U.S. Twitter users are more likely to buy brands they follow.
- 79% of marketing leads are lost due to lack of lead nurturing.
- Excelling at lead nurturing will generate 50% more sales-ready leads with 33% lower cost.
These 12 powerful reasons should convince you to switch from outbound to inbound. Use social media, email with relevant content, and blog regularly.
However, words are just words until you implement the actions necessary.
Take a look at your marketing strategy and see if there are ideas you can start implementing to pull yourself out of the outbound rut you’re stuck in.
Photo credit goes to Flickr user Sean Freese
