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Introducing: Content Hub by HubSpot

Posted by Liz Mac Intyre
on April 4, 2024

An All-in-one ai-powered content marketing software 

In the ever-evolving landscape of content marketing, HubSpot has made a significant leap by transforming its CMS Hub into what's now known as Content Hub.

This transformation marks a key moment in content marketing, introducing an all-in-one, AI-powered software that redefines how marketers create, manage, and utilize content across the entire customer journey.

The inception of Content Hub is not just about enhancing the capabilities of a CMS, but rather reimagining the essence of content marketing at its core.


The Genesis of Content Hub

Historically, CMS Hub was HubSpot's answer to the demand for a CRM-powered website that could drive personalized and result-oriented online experiences.

It catered to an array of professionals including marketers, designers, developers, and IT departments, providing a robust platform for building websites.

However, HubSpot noticed a significant evolution in the role of content marketing.

It has transcended beyond mere lead generation, where you could post an SEO-optimised blog...

...and voila...

...you'd have an endless stream of top-of-funnel leads entering your ecosystem.

Nowadays, that alone doesn't cut it.

That's why HubSpot wanted to bring to life a platform that focuses primarily on the marketer's needs, enabling them to craft content that resonates across various formats and channels.

After all, content marketing now demands more sophistication and flexibility.

That means marketers now need to produce rich, expertise-backed content that remains relevant and engaging over time.

Though it doesn't end there...

Because they also have to publish this content across a wide range of platforms and in various formats, from video, to audio, to the written word.


Content Hub combines the familiar features of HubSpot's previous CMS Hub with groundbreaking new tools specifically designed for content creation and management.


Why Content Hub Stands Out

It's HubSpot's ambitious endeavor to centralize, streamline, and enhance the content marketing process.

It combines the familiar features of its previous CMS Hub with groundbreaking new tools specifically designed for content creation and management.

This move signifies a homecoming to HubSpot's content marketing's roots, prioritizing the marketer's role in crafting compelling content narratives.

There are several reasons to get excited about Content Hub:

  1. Content as the Marketing Linchpin: Content Hub reaffirms the notion that content is the quintessential element in marketing strategies, extending beyond lead generation to fuel all marketing efforts.
  2. AI-Driven Innovation: With industry-leading AI features, Content Hub promises tools unparalleled in the market, setting a new standard for content marketing software.
  3. User-Friendly Interface: Designed with usability in mind, Content Hub ensures that marketers can hit the ground running, leveraging its capabilities without a steep learning curve.


Content Hub contains revolutionary new features


Revolutionary Features at Launch

Content Hub is set to revolutionize the way marketers approach content creation and management:

  • AI Blog Post Generator: Effortlessly create SEO-optimized blog content, from ideation to finished posts, in your unique brand voice, complete with AI-generated images and optional audio narration.
  • Content Remix: Effortlessly repurpose content across multiple formats, ensuring cohesive and comprehensive content strategies.
  • AI Translations, Brand Voice, and More: Tailor your content to match your brand's voice across all materials, enjoy seamless content translations, and manage your content efficiently with tools like content approvals and embeds.
  • Plus a whole lot more


Content Hub has 3 pricing tiers, tailored to your needs.


Pricing Tailored to Your Needs

Content Hub is designed to be accessible, with pricing tiers that cater to varying needs and sizes of marketing teams:

  • Starter Tier: At $25/seat per month, it offers AI content creation tools, lead conversion tools, and an AI website builder.
  • Professional Tier: Priced at $500 per month with 3 core seats included up front, it comes with advanced features like content remix, content embeds, optimization tools, and memberships.
  • Enterprise Tier: Starting at $1500 per month with 5 core seats, it provides comprehensive solutions for omnichannel content, content operations, and more.


The Future of Content Marketing with HubSpot

The launch of Content Hub represents a bold step forward for HubSpot, reaffirming its commitment to empowering marketers with the tools they need to succeed in the modern digital landscape.

By focusing on the marketer's needs, embracing AI technologies, and offering a broad spectrum of content management tools, Content Hub is poised to set a new benchmark in content marketing software.

Whether you're generating leads, engaging audiences across platforms, or building your brand's presence online, Content Hub offers the features and flexibility to achieve your marketing goals with unprecedented efficiency and impact.

Find out more about Content Hub here.

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