Here is how OSU's new website has impacted their bottom line:
This year alone, leads have increased by 148%! That's in large part to an enticing lead magnet that's utilized on their site and a sister site at the university. The popup has 4.8k new leads since launching last November.
Page views, time on page, and engagement levels are also up across the board.
Enrollment has gone from 10,219 learners in their courses in 2019 to 70,257 learners so far in 2020!
Not only does that mean more revenue, but also less marketing dollars spent promoting classes through other channels. After one course hit it's all time high (the record was 123 and they just hit 141) they were able to offer a summer course that has since also filled.
OSU PACE has seen 75% growth in revenue for Quarter 2 year over year, 40% growth in revenue for Quarter 3 year over year, and an overall growth of 10% in revenue for the year before the website went live to the year after.
OSU has been an amazing partner. The team was already ready with new ideas and feedback that made collaborating with them a breeze.
"I really see the power of having everything under one roof, in this case HubSpot. We have always enjoyed HubSpot, but now we’re HubSpot evangelists. Because they [WCS] were able to customize and build tools for us in HubSpot that we were not equipped to do, we are so much more successful across the board."
- Rich Collins, Marketing Writer and Content Strategist,
Oregon State University | Professional and Continuing Education
Need to see these kinds of results?
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