4 minute read

Landing Page vs. Website Page

HubSpot User

March 7, 2023

If you're a marketer or a business owner, you've probably heard the term "landing page" before. But what exactly is a landing page, and how does it differ from a website page? In this post, we'll explore the definition of a landing page, its purpose, and how it differs from other pages on a website.

What is a Landing Page?

A landing page is a standalone page on a website that is designed to collect visitor information in exchange for something of value. This is typically done through a form submission of some kind, and is most commonly used to convert visitors into leads or customers. Unlike other pages on a website, an optimized landing page has a specific goal of getting a visitor to take action, such as filling out a form or engaging with an interactive lead capture tool like calculators or quizzes.

The purpose of landing pages varies, but generally, they are used to capture visitor information, such as an email address, contact name, and company. Landing pages act as the "gate" to what is often referred to as "gated content," or content that is only available after a lead form is submitted.

The Difference Between a Landing Page and a Website Page

It can be confusing to hear the different terms associated with pages on a website, such as sales page, squeeze page, website page, opt-in page, or home page. However, it's worth noting that a landing page is not the same thing as a home page in most cases.

While a home page is commonly confused with the term "landing page" because it might be the first web page someone "lands" on when they hit your site, a home page is most often designed to provide an overview of a website and direct visitors to various sections of the site. On the other hand, a landing page most often has a specific purpose of getting a visitor to fill out a form and is intentionally optimized for conversion.

Other pages on a website, such as product or service pages, are referred to as website pages in HubSpot terminology. Website pages are the core pages on your website that talk about your products, services, company, and more. They are designed to provide information about your business and are not optimized for conversion.

Landing pages, on the other hand, are a separate tool inside HubSpot that exist as the lead generation engine your company thrives on. A landing page is not a blog post or article that's intended to inform or educate visitors. Blogs are a separate tool inside HubSpot and often include a link or call-to-action (CTA) that guides readers to a landing page to download or engage with a specific offer.

The primary difference between a landing page and a website page is that the former is designed with a specific purpose in mind for conversion. This makes optimized landing pages a powerful tool for generating leads and sales.

Landing Pages in HubSpot

If you're new to HubSpot, or considering using it for your business, you might be wondering what exactly a HubSpot landing page is. HubSpot is an all-in-one marketing and sales software platform that provides a wide range of tools for your marketing, sales, service, and business operations. Landing pages are a foundational tool inside of HubSpot, and one of the best ways to generate inbound leads and add them to your contact list.

One of the primary benefits of using HubSpot landing pages is that when someone fills out a form on a landing page, they are automatically created as a contact in the CRM. This eliminates the need for complex integrations to capture lead information. The data captured on the landing page is automatically synced with the contact record, including all properties that are filled out in the form, allowing businesses to track leads and take action on them.

In addition to lead capture, HubSpot landing pages provide a gateway to a world of lead nurturing and sales insights. By having someone fill out a form on a landing page, businesses can trigger automations like emails, notifications, lead routing, personalization, list segmentation, and more. This means that businesses can set up simple or complex workflows that automatically take action based on a visitor's behavior on the landing page. For instance, businesses can assign the contact to a sales rep based on their region, notify the sales rep of a new lead, deliver a specific person's calendar for booking a time on the thank you message, send a follow-up series of emails every 5 days from the sales rep assigned, create a deal in their sales pipeline with an estimated dollar amount that updates their monthly sales forecast and quota, and so on.

Another advantage of using HubSpot landing pages is that they can be linked to specific marketing campaigns you might be running. By associating landing pages with particular campaigns, businesses can see which campaigns and strategies generated the most leads or revenue in retrospect. This allows businesses to optimize their marketing efforts and improve their overall ROI.

Moreover, HubSpot landing pages are designed to match the rest of your brand's website. They live inside "themes" which can provide a consistent look and feel across your site and landing pages. This can help keep visitors engaged and build brand recognition and trust.

In summary, HubSpot landing pages are a powerful tool for generating inbound leads, nurturing those leads, and improving your overall marketing and sales performance. With HubSpot, businesses can create customized landing pages, track leads, and automate workflows with ease, making it an excellent choice for businesses of all sizes.

Conclusion

Landing pages are an essential part of any marketing strategy. They are designed to capture visitor information and convert visitors into leads or customers. Landing pages differ from other pages on a website in that they are intentionally optimized for conversion and have a specific purpose in mind. By understanding the difference between landing pages and website pages, you can create a more effective marketing strategy and generate more leads and sales for your business.