{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Effective Tools For Ranking In Google

by Patrick O'Neal on August 7, 2015

This is the third and final part of my "Ranking Higher In Google" series. Earlier, I posted two of my favorite WordPress plugins for ranking higher in Google. This excerpt focuses on the third of my favorite plugins and how it affects your website.

 symphony-hubspot-template-sitepack-15.jpg

W3 TOTAL CACHE

Well, what is it? - This is one of the most misunderstood plugins out there. In fact, many people will install the first two plugins I mentioned and then think that this one doesn't apply to them, but it does! In a nutshell, this plugin looks at the amount of time it takes to load your pages and caches your site's information, dramatically speeding up your load time.

Why do I need it? - If your pages are taking too long to load, your site will start to lose credibility. Google defines a credible site as a user-friendly site with relevant content. Without this credibility, Google sees your site as a nuisance to visitors and will slap it. If you are using a plugin like this, Google will reward you by giving your site credibility. No one likes a site that takes forever to load, so use this plugin to show your readers that you're concerned about them!

So, How do I use it? - For the most part, you simply need to install the plugin and make sure it's activated. It works on its own quite well. There are a number of settings you can get into if you 
know your way around the plugin, but just activating it and leaving the settings alone will work wonders!

The best part about these plugins is that they're completely free. Check out the whole article to see my other favorite plugins for ranking higher in Google.

Topics: essential tools, seo

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