Having stylized pages is crucial for a strong marketing campaign, but trying to build your own template for your campaigns can waste a great deal of time and money. We wrote a blog discussing the necessities of a template and the faults of most templates in the marketplace. Here is a snippet of that blog.
1.) THERE'S NOT A LOT OF DIVERSITY
Most of the templates we monitor on the Marketplace are extremely similar, if not identical, to the next company's template positioned directly next to it.
I don't know how many different versions of the same boxed landing page need to be made before HubSpot puts an end to the madness! Regardless, people are still buying them, and people keep making them. So ask yourself this question...
Do I want the exact same looking landing page, blog, or website as a thousand other companies out there?
2.) THE HUBSPOT TEMPLATES ARE (MOSTLY) OVER PRICED
Um... Hello? Why do you need to spend $200 on a simple landing page, when you can use another service and buy their templates for much cheaper? Granted, it wouldn't be a HubSpot template at that point, but it still begs the question - why so expensive?
Landing page templates on the Marketplace are averaging between $125 to $200 a piece, some coming with a few extra add-ons, and some coming in higher than that.
Do I want to spend hundreds of dollars on these so-called affordable HubSpot Templates?
3.) SPECIALTY FIELDS ARE LEFT OUT
Most of the templates you find in the HubSpot Template Marketplace are generally focused or broad. Or, they loosely relate to overall "business" in design and development.
Sure, it makes sense as a designer selling to a broad audience to keep it vague so it can be used by more people. However, it's not exactly the smartest approach because you're not specifically meeting the needs of the people you're trying to sell to.
What happens if you specify in a field and have to get creative to make it work? What if you're a travel agencylooking for the perfect landing page to promote your specials? What happens if you're a luxury car dealership needing a sleek blog layout?
Do I want a general approach to templates, or something that looks like my industry so my clients and customers will connect?
4.) NO ONE IS FOCUSING ON GROWTH DRIVEN DESIGN
Ah, there's that phrase again. Growth Driven Design. Such a cool sounding keyword, isn't it? GDD is about being smart in your development and growing your website over time. Most of the site pages in the Marketplace are not focused on how to change your site over time. We aim to change that.
Is this site going to be my static site for the next 2 years?
If this concept interests you, please feel free to read the entire article here