Inbound Marketing Services | Web Canopy Studio

Marketing to Transform Your Business and Propel Your Growth

How do you position your company in front of a very niche and targeted audience of ideal clients?

You attract them.

Traditional Marketing

  • Buy ad space and hope the right people click on it
  • Attend networking events and hope someone sees you
  • Cold call a list and hope you don't piss someone off
  • Hire overpaid sales staff and hope they can perform 
  • Rely on word of mouth and wait... and wait... and wait...

Inbound Marketing

  • Target the exact users who want to engage with you
  • Organically increase your visibility and brand awareness
  • Nurture leads through smart automation and lead scoring
  • Simplify the handoff from marketing to sales
  • Manage your entire marketing strategy from a single platform
  • Track and analyze every component of your marketing

When you shift your marketing strategy towards solving the problems your prospects have, as well as promoting content that appeals to them, you begin to attract a very niche and qualified group of people.

Inbound encompasses a strategic mix of customer research, website optimization, social media and email automation, lead generation and nurturing, and sales funnel development.

 

Here's How Inbound Marketing Works

The attract stage of inbound marketing
 
Attract visitors by focusing on generating and sharing content targeted towards your ideal customers and their interests.
The convert stage of inbound marketing
 
Convert leads by exchanging premium content with your visitors for their contact information.
The close stage of inbound marketing
 
Close leads into customers by using workflows and scoring to nurture and move them through your funnel.
The delight stage of inbound marketing
 
Delight customers by continuing to meet their needs to transform them into champions for your organization.

Buyer Persona Development

Identifying your exact target audience is not as easy as it sounds. The ways your clients think and operate are always changing. Our inbound marketing services begin with an extensive voice and messaging workshop through which we will help you identify your ideal targets and come up with a detailed strategy to get in front of them.

Marketplace
Maria

San Fransisco, California

Lead Generation

Converting leads is the crux of any inbound marketing campaign. We'll help you by coming up with unique and remarkable offers your prospects won't want to pass up. We implement this by building the conversion funnel assets like CTAs, landing pages, email followups, and nurturing workflows to move them through the funnel.

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Content Creation

Our team writes remarkable content in the form of blogs, premium content (offers, ebooks, guides, whitepapers, etc), social media, video, and more. This is a critical component of inbound, as all conversion stems from knowing your audience and writing specifically for them.

Email Engagement

We'll help you promote your content through email campaigns and workflows that help push clients through the buyer's journey and weed out those that are going to waste your time.

Optimization

By optimizing your content for your buyer personas and what they hope to gain from your company, our inbound marketing services allow us to be able to create a targeted keyword and SEO-focused experience. It's all about authority and quality of content.
We'll help you get there.

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Data Analytics

We provide heavy and extensive analytical reporting that reviews not only how many site visits you have, but WHO is visiting your site. We look at what sources they are coming from, what campaigns are bringing them to you, and much, much more. We will break down your ROI in regular reports so you know what works and what doesn't.