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 A Marketing Blueprint and Roadmap Workshop

Check out our personalized workshop, outlining everything you need for discovering your audience, attracting the right kind of leads, converting and nurturing them, and passing them to sales.

ONLY $4,575


sign up below for early access 


Sign up for EARLY ACCESS


You Need More Sales. Period.

All other metrics are just vanity metrics if you aren't moving the needle. They're nice to have. They look good on paper. But if you can't generate better sales and better revenue, you're just wasting time. The Foundry is here to help.


Module 1: Discovery

At the start of all engagements, we must first get to know your customers and what kind of challenges they may have. We also need to know how they talk about your company. We'll do this through a series of research tasks, both with you and behind the scenes:

  • Client surveys (to gauge their perception)
  • Staff surveys (sales, leadership, support staff)
  • Polls
  • Heatmaps (tracking how people are using your site)
  • Message mining
  • Content/site/keyword audit
  • Existing persona review
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Module 2: Buyer Personas

In order to generate leads and nurture them into a proper sales funnel, you must first understand how to tell the story of your clients - This means how to overcome their objections, fulfill their needs, and help them reach their goals. We'll build out 2-3 detailed personas WITH you in order to better identify:

  • Demographics
  • Goals & Values
  • Pains & Challenges
  • Objections & Roles
  • And their sources of information
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Module 3: Brand Journey

Through effective storytelling, we're able to break down how users interact and perceive your company. In this messaging framework, we’ll establish what is the underlying internal reasons your prospects would, or would not, buy from you.

Your unique message framework will be the guide for all that you do in your marketing/sales messages and calls to action. It’s through this framework that you will build trust and authority with your prospects while building a sense of urgency and need for action in order to accomplish their goals. This will include:

  • External/Internal Problems
  • Compelling events
  • Refusal or reasons for inaction
  • Company validation (why you're a guide)
  • Lead magnet discovery
  • Competitor analysis
  • Process plan 
  • Fears and propositions
  • Needs and features
  • Post-purchase outline
  • Customer vulnerabilities for churn
  • Success vs. failure
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Module 4: Sales Alignment

A sales alignment assessment is necessary to close the gap in the sales and marketing process. We intend to dive into the sales and marketing handoff and evaluate how to coordinate with your team, making recommendations moving forward. This is a precursor to a larger sales enablement engagement.

  • Goals (revenue & net new clients)
  • MQLs and lead scoring
  • The handoff from marketing to sales
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Module 5: Website Roadmap

You can't appropriately build out a conversion-focused website without an appropriate guide. We will help define what your website should include, why pages should/should not exist, and prioritize a backlog of work to be done on the site.
  • Site navigation/architecture
  • Homepage wireframe
  • High traffic pages list
  • High intent pages list
  • Conversations strategy (live chat, chatbot)
  • Keyword Optimization

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Module 6: Marketing Strategy

We use all the data that was gathered in the previous sections to map out a 6-month action plan for marketing implementation. Note, this is not the actual development and deployment of the action plan, but is the entire step-by-step process laid out in detail. We'll use HubSpot topic clusters/pillar strategy as the guiding light for ongoing content production and organic SEO reach. The action plan will include the following
  • 2 Pillar/topic clusters
  • Pillar page outline + chapters
  • 22 blog posts, titled and outlined (11 from each topic cluster)
  • 1 Lead Magnet outlines (1 from each topic cluster)
  • Nurturing email series (workflow)
  • Social media process for sharing content quickly and easily

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Conversion Machine

Create the perfect conversion funnel based on the Voice of Customer research provided. We'll give you everything you need to highlight the exact messaging your visitors are looking for. 

Campaign Planner

Once the machine is built, you need to use tailored content in a masterful campaign to put fuel on the fire. We hook you up with a 6-month long, step-by-step outline.

Buyer Personas

True buyer persona research is not easy to come by. We'll collaborate with you and your target audience to compile detailed personas, outlining pains, challenges, goals, and objectives.

Join the Waitlist Today


Because of space and size limitations, we only open the Foundry 4 times per year. If you are interested in learning more, fill out the application for early access to explore if the Foundry is a good fit for you.

The Foundry is not for everyone. After submitting we'll review and make sure The Foundry is a good fit for you. The Foundry is a 1-time fee of $4575, but signing up for the Early Access List is FREE to learn more.


Foundry Early Access List