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THE FOUNDRY 

A 6-month marketing action plan, outlining everything you need for discovering your audience, attracting the right kind of leads, and converting them on your website

THE NEXT FOUNDRY OPENS IN OCTOBER...

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Sign up for EARLY ACCESS

Why Conversion Rate Optimization?

Your website won't accurately convert visitors unless you know, without question, why they are there and what they need from you. We give you the tools, resources, and game plan to make that happen.

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Discovery, Voice of Customer (VOC) Research, Company Analysis

At the start of all engagements, we must first get to know your customers and what kind of challenges they may have. We also need to know how they talk about your company. We'll do this through a series of research tasks, both with you and behind the scenes:

  • Client interviews (3 of your top customers)
  • Staff interviews (sales, leadership, support staff)
  • Surveys/polls (we recommend giving away a gift card or something of value to increase quality submissions)
  • Heatmaps (tracking how people are using your site)
  • Message mining
  • Content/site/keyword audit
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Message Framework

In order to generate leads and nurture them into a proper sales funnel, you must first understand how to tell the story of your customers - This means how to overcome their objections, fulfill their needs, and help them reach their goals through effective storytelling. In this message framework, we’ll establish the pains, goals, and challenges of your customers from a subsurface level - meaning, what is the underlying internal conflict they need to solve rather than the surface level issue they were seeking.

 Your unique message framework will be the guide for all that you do in your marketing/sales messages and calls to action. It’s through this framework that you will build trust and authority with your prospects, while building a sense of urgency and need for action in order to accomplish their goals. This will include:

  • Buyer personas
  • Character story
  • Website framework
  • One-liner
  • Needs --> Features
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Marketing & Sales Alignment

A sales alignment assessment is necessary to close the gap in the sales and marketing process. We intend to dive into the sales and marketing handoff and evaluate how the two departments coordinate, making recommendations moving forward. This is a precursor to a larger sales enablement engagement.

Your alignment check-up will include the following components:

  • Goals (revenue & net new clients)
  • Buyer profiles
  • Definition of MQLs
  • Reporting dashboard/KPIs
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6-Month Marketing Action Plan

We use all the data that was gathered in the previous sections to map out a 6-month action plan for marketing implementation. Note, this is not the actual development and deployment of the action plan, but is the entire step-by-step process laid out in detail. We'll use HubSpot topic clusters/pillar strategy as the guiding light for ongoing content production and organic SEO reach. The action plan will include the following:

  • 3 Pillar/topic clusters presented
  • Pillar page outline + chapters
  • 24 blog posts, titled and outlined (8 from each topic cluster)
  • Direct CTA offer (BOFU)
  • Premium offer (TOFU)
  • Blog distribution strategy for social media calendar & engagement
  • Nurturing email series (workflow)
  • Site navigation
  • Homepage +2 other wireframes for conversion rate optimization
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Conversion Machine

Create the perfect conversion funnel based on the Voice of Customer research provided. We'll give you everything you need to highlight the exact messaging your visitors are looking for. 

Campaign Planner

Once the machine is built, you need to use tailored content in a masterful campaign to put fuel on the fire. We hook you up with a 6-month long, step-by-step outline.

Buyer Personas

True buyer persona research is not easy to come by. We'll collaborate with you and your target audience to compile detailed personas, outlining pains, challenges, goals, and objectives.

Join the Waitlist Today

THE NEXT FOUNDRY OPENS IN OCTOBER

Because of space and size limitations, we only open the Foundry 4 times per year. If you are interested in learning more, fill out the application for early access to explore if the Foundry is a good fit for you.

The Foundry is not for everyone. After submitting we'll review and make sure The Foundry is a good fit for you. The Foundry is a 1-time fee of $4575, but signing up for the Early Access List is FREE to learn more.

 

Foundry Early Access List

WE'LL SEE YOU IN OCTOBER!