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Saas Blog | Web Canopy Studio

The Web Canopy Studio Blog

What's trending in the world of HubSpot, SaaS, and UXD

Inbound Marketing vs Outbound Marketing

Most of how we've learned to market and win clients is based on the notion of stealing customer...

8 Genius Steps to Align Your Sales and Marketing Strategy in 2018

Sales and marketing alignment is vital for organizational success, and not just for...

3 Examples Of Marketing Strategies To Improve Sales And Increase Conversion

Starting your marketing and sales strategy with a strong foundation is easier said than done....

14 examples of SaaS Marketing ideas from your favorite brands

With competition at an all-time high, making content personal and helpful is the key to creating...

3 stages to building an enviable inbound marketing funnel for your startup

 

The 3 biggest problems holding back your sales and marketing plan

Marketers have their fair share of problems, but using old marketing tactics won't work with new...

Smart goal setting tips for inbound digital marketing

As the old saying goes, “If you consistently aim at nothing, you will hit it every time.”

High Performance HubSpot Sites with Asynchronous CSS Loading

We recently had some clients who wanted to get more speed out of HubSpot, but after going...

How To Use A Website Heatmap To Evaluate Performance

What Is A Heatmap?

A heatmap is a representation of clicks, scrolls, or mouse mapping data shown...

Tables On Mobile Are Just Wrong

This post is intended to highlight the use of tables in your website and why they don't work...

What is User Testing and Why Use it?

Conducting solid research and discovery for inbound marketing and the user experience (UX) is a...

Is The HubSpot Partner Program Worth It In 2017?

Clearly there is a divided consensus about inbound marketing today. Does it work? Is it the...

4 Types Of User Research For Developing Buyer Personas 

Conducting research is one of the most important steps to learning how to take a software or...

Why are Buyer Personas Important?

First, what is a Buyer Persona?

A Buyer Person is a semi-fictitious depiction of an ideal...

3 Common HubSpot Questions New Clients Have

It can be scary moving from your old platform to HubSpot. With a new interface and so many...