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Blog

 

17 SaaS Marketing Automation Tools Every Company Needs In 2021

The software space is noisy. 

It seems like every week there's some new technology that has...

Sell the Next Step in the Sales Process, Not the Entire Staircase

When you think about the idea of “selling the next step, not the entire staircase,” it seems fairly...

Flipping the Flywheel: Focusing on Revenue First

As a marketer, you’ve probably heard the word “flywheel” a lot. It gets thrown around quite a bit...

Does Your Website Do These 5 Important Things?

If you have a website for your company, but you aren’t seeing a lot of traffic or profits from it,...

The Top 5 Reasons Marketers Will Love The New HubSpot CMS Hub

Below is an interview between Sam and John from Web Canopy Studio, discussing the New HubSpot CMS...

How To Attract Your Target Audience With Buyer Personas

As SaaS marketers and entrepreneurs, we need to understand that talking about our product or...

Marketing During The Coronavirus Crisis

We are in the midst of a really crazy time with COVID-19 and its impact on the world. Our company...

Growth Driven Design: Treating SaaS Website Design Like It's A Product

Most of the people that we talk with day in and day out are VPs of marketing, marketing directors,...

Great SaaS Website Design Trends To Follow In 2020

2020 is going to be a big year to make or break your website. Conversion rates across the board are...

Complete Guide To SaaS Marketing

In this guide, we discuss: 

  1. What is SaaS Marketing?
  2. What is a SaaS Funnel?
  3. The Most Effective SaaS...

4 Market and Sales Strategy Tips for Converting Leads

Great work! You’ve got your marketing plan implemented with social media rolling, awesome site...

Overlooked Lead Generation Strategies That Cost Almost Nothing

 

Using Video Content To Grow Your Brand Insanely Fast

If you have been following Web Canopy Studio for a while, you certainly know how much we love video...

6 Strategies for Adding Video to Your Marketing Strategy

Getting Started With video content

We know that adding video to your content strategy seems like it...